In order for the best digital marketing agency, first, we need to understand “what’s digital marketing”, “will digital marketing benefit your business” and answer the question “how do I get more leads for my business?” – that ought to be the purpose of any marketing.
What is a Digital Marketing Agency?
The dictionary definition of Digital marketing may be the marketing of products using digital technologies, mainly on the net, but also including cell phones, display advertising, and any other digital medium. So easy to summarise in one sentence, yet it can be a complicated process to get right and to make sure that your entire digital marketing is working together, much less silo activities. This is where the expertise and connection with the best digital marketing agencies can be hugely beneficial.
Traditional advertising, newspapers and paper directories, such as Yellow Pages, are increasingly less effective for businesses. Whilst a couple of years ago people would visit a computer to search for a product or service, nowadays people are connected to the internet all day, each day and “live online”. Looking for information, a product or service is as quick and simple as searching on a laptop or computer at work or picking up their mobile telephone or tablet. Digital marketing targets getting your information, services and products in front of people when they are looking online. The very best digital agencies understand the buying procedure for your services and products and make sure that your information is prominent to the possible client at the correct time. In the digital marketing world, the various stages of the buying process i.e. research, consideration and purchase are called “micro-moments” and the very best digital marketing agency will present the relevant information, service or product at the targeted amount of time in the buying process.
Whilst some digital marketing agencies will also create and manage traditional advertising or business marketing, such as for example newspaper advertising, specialist digital marketing agencies will concentrate on online marketing instead of “marketing companies” who commonly focus on TV, radio and print marketing.
Regardless if your business is business-to-business (B2B) or business-to-consumer (B2C), digital marketing could be a fast, often instant, and reliable way of getting leads into your organization and driving up revenue. The most effective digital marketing agencies will manage each of the digital advertising based on profits on return (ROI) ensuring the leads generated are in a cost which makes business sense and increases profit levels. Digital marketing will benefit your business and answers the question “how do I have more leads for my business”?
Digital marketing, sometimes referred to as website marketing, can be divided into a number of important features and services:
Search engine optimisation, mostly abbreviated to “SEO”, may be the process of getting your website found on search engines like Google when people make a search relevant to your organization, services or products.
Digital Marketing Agency New York Regardless if your site is e-Commerce or selling services it will drive leads and sales into your business if it is found for the keyphrases people use (also known as “keywords”) to search for them in Google.
SEO requires experience and understanding of how Google reads your website. What messages and information you need Google to read for a webpage or website and knowing where you can place that information so se’s can find it. A good SEO company will have a proven track record of ranking websites high in the search results.
Digital Marketing Agency New York SEO works best once the proven ways of obtaining rankings are applied together with latest trends which are driving traffic. An example of this is the “near me” phenomenon, which includes seen a 150% growth in the last 12 months, where cellular phone users are adding “near me” to their search query i.e. “SEO Company near me”. These customers are looking to buy and buy from a local service or product supplier.
Although SEO can be a stand-alone service, it is most reliable when combined with PPC, social media and reputation marketing. SEO can be the cornerstone of effective PPC, social media marketing and reputation management campaigns.