Often do we read news of fraud, scam and reports of some digital marketing agencies that add no value with their clients’ businesses. In a global where companies spend huge amount of money each year on digital marketing campaigns, the necessity to distinct good agencies from bad cannot be stressed enough.
Combining various internet marketing tactics with other styles of media and strategies, digital marketing is becoming one of the most effective ways of lead-generation, branding and procuring bigger customer-base. Broadly speaking, it usually is subdivided into internet marketing, mobile marketing and offline marketing.
The importance of having an electronic marketing agency for any kind of business is obvious. It is the nature of any firm to focus its whole attention to the industry that it is in and subsequently to the principal objectives that form the business. This necessitates delegating other works like digital marketing to external agencies.
For example, a company that manufactures clothes will devote most of its workforce to manufacturing and selling clothes alone. The business of this company is clothes, not marketing or advertising; and even if it does its marketing campaigns, there is a better chance that a marketing agency, whose sole business is creating marketing campaigns, can do the job far better than the company’s marketing department.
And in a global where most consumers are now equipped with mobile phones, TV, internet and other electronic media, the need to digitize one’s marketing campaigns do not need to be mentioned. Because there’s a simple truth most of all: digital marketing works. It is cheaper than traditional strategies and visibly more effective.
Digital Marketing Agency New York So how does one find the right digital marketing agency to work with?
Choosing the right agency could be a daunting task especially because you can find new companies springing up almost everyday. And as the variety of services provided by these companies is not exactly the same. Let’s take a look at the various elements that will help pick the best digital agency for the business:
The first thing you should always consider when looking for digital marketing agencies to work with is the nature and selection of services they offer. A good agency should offer as many services as possible under one roof. This can save you the difficulty of finding another company for a specific service as you can easily delegate all your digital marketing must that company.
A full serviced agency typically offers:
– Web design and development
– Search engine optimization and marketing
– Mobile marketing
– Email marketing
– Social media marketing
– Online advertisement
– Online reputation management
Portfolio And Testimonials
An excellent digital marketing agency will will have a portfolio that includes clients with visible degrees of success. It is simple to access this portfolio from their website. A portfolio page that lists a good number of clientele is more trustworthy than one that displays only a few.
Testimonials are another criterion to help in selecting a digital agency for the business. Good agencies could have feedback and testimonials from previous customers. The more testimonials, the better.
Online Presence And Reputation
It’s only natural for an organization that deals in digital marketing to get a visible online presence. Is there a Facebook page and if so, how many Likes is there on the page? What is its Twitter following like? Social media presence and activity is a superb way of measuring a company’s repute.
A quick Google search using the company’s name as the search term will reveal a great deal of information about the company, including reviews and feedback on review sites, if any. A search query that returns very little result may not be the best company to have your marketing work delegated to.
Any good company should have excellent support. Try contacting the digital marketing agency that you’re currently researching on from their website or via their Live chat application, should they have one. How long does it take for them to respond? Call them up and talk to them. Find out how knowledgeable their support team is. That is a company that you’re likely to give a lot of money to, it is critical to know before-hand if they are worth investing in and that should you ever run into problems, they are there for you.